Social media marketing should be a core module of any Digital Marketing strategy and is all about making the most of social platforms to provide real and tangible results for your business. This involves developing and implementing a strong social media presence for your brand that helps foster brand awareness and increases traffic to your social media pages and website.
We put a social strategy together that’s tailored for your business and ensure everything created and shared on social media has a purpose and aligns with your brand and company goals.
What are included in our SMM service?
- Building Online presence
- Social Media Advertising (Optimised Paid Campaigns)
- Content Management and Scheduler
- Community Management
- Social Media Consultation
- Google Ads
Overwhelmed by Social Media Marketing?
We can make your Social Media Content
How we work?
Set Social Media Business Goals
Setting up goals is a crucial step before starting a Social Media Marketing campaign. It could be anything from increasing brand awareness, engagement, sales and revenue etc.
Find your Target Audience
Each Social media platform will have different demographics of users, as a business, it is a priority to understand this so that a social media platform that is relevant to the company can be chosen.
Define the Metrics
All the social media campaigns are data-driven, Metrics such as reach, clicks, engagement, hashtag performance etc. can be aligned with the SM goal to analyse the campaign performance.
Analysing (not copying) what competitors doing in social media channels can help in understanding what our potential customers might like or not like.
Creating and curating compelling Content
Use a content calendar to create and maintain content that is interactive to the targeted customers. The content must always try to engage the audience to engage with the organisation.
Optimising the campaign
Continuous optimisation of the campaign using the analysis of the predefined metrics is necessary for Social Media Marketing. Updating the strategy and continuously fine-tuning will help to improve the overall campaign performance.
Social Media Marketing for Small Businesses
Hey, Marketer! Well, are you a marketer or a small business owner hidden under the hat of marketer? If you are the latter one, then this article is for you. It explores different facets of social media strategy and management as we know, the power…
5 basic steps for an effective Facebook Ad Campaign
Despite the discussion around Facebook’s declining reach, Facebook Advertising has been popular among B2B and B2C businesses. How is that possible? Well, in the past few years, Facebook’s organic reach has declined. Yet, as per Pew Research Centre, 70% of users log into the Facebook…
Beginner’s Guide on Microsites
What is a Microsite? If you have a business, you need a website- right? Not necessarily, especially when your budget is tight and you’re not sure where to start Microsites are the perfect solution Just dissect the word Microsite as “Micro” and “site” and you…