Marketing Tips for Online Businesses
Offer Discounts and Deals to Attract Customers
Exclusive deals and promotions are a great marketing strategy which attracts more customers. Market ‘Buy One Get One Free’ offers on your goods or a 10 per cent discount on specific orders to get your customers ‘attention from time to time.
If price cuts are not affordable to your company, add something a little extra to increase the perceived value of the service or products, such as free shipping or a small gift for each purchase.
For example, At BAM, we offer a free consultation on how to build your online business strategy.
Boost Brand Loyalty with Customer Reviews
Customer reviews are a great way to market your company. Evidence indicates that consumer feedback has had a significant effect on buying decisions. According to a 2019 Bright Local poll, 79 per cent of consumers have as much confidence in online reviews as they do personal advice. Also, 73 per cent said positive feedback about a brand or company makes them more comfortable in it.
It is, therefore, time for companies to use supportive product feedback and posts rather than conventional marketing means because consumers trust product and services feedback rather than advertising.
Use Webinars to Target Potential Customers
Webinars or web-based workshops are other forms of promoting business and building awareness. It helps businesses to display their goods or services through video conferencing to a live audience. This can be used by companies to send out information and communicate with the audience.
Use Search Engine Optimisation and Blogging for improving your Website search ranking
If a user enters a specific search term related to that business or service, each business in the same industry wants its website to appear among the first page results. But how exactly can you do this?
Experts in SEO can assist with this. Starting a blog that has important and informative content on the website has now become key to getting traffic to your site. Businesses will attract more users and promote the features of their goods and services by frequently publishing exclusive, high quality, and interesting articles on the site and on a regular basis.
Promote Your Business through Social Media
Do not just build a business profile on social media platforms like Facebook, Twitter, LinkedIn and Google+, but also use it actively to connect with your audience and communicate with them.
Social media has become an important and common way of promoting your company. The reason is simple, people love social sites and it is one of their favourite mediums to search, access and converse about businesses products and services.