Google has always been an advocate of promoting small businesses. In this article, we show you these must-have tools from Google to improve your online presence.

1) Google My Business:

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify your Google My Business account, you can both help customers find your business and tell them your story.

2) Google Ads 

Google Ads will boost your visibility to the top of the search results page for a fee. But you can burn through a lot of money if you do not have an correct and effective online strategy. BAM by Design can help you devise your Online Marketing Strategy and help you get ahead of your competitors

3) Google Alerts 

Google Alerts a great way to track mentions of your name, company, competitors, or industry. Create alerts for any phrase, and Google will email updates when it finds new items that match that phrase in the search results. It’s free and straightforward

4) Google Digital Garage

Do you want to learn more about digital marketing but don’t know where to start? Increase your digital IQ with Google Digital Garage’s online tutorials. It’s free and covers a wide range of topics from using social media and selling online, to building your online presence and improving search engine rankings.

5) Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

6) Google GSuite

Create a professional Email Address for your Business. GSuite starts at A$8.4 per user per month, and you don’t need to be a tech wizard to set it up. Just set up a G Suite account and follow the directions to give your login credentials to your domain provider. 

7) Google Website Tools

There are free Google tools that can help measure your performance, both in terms of page speed and mobile usability. Check your website’s health using the below links.

Google Mobile Friendly Test 

Google PageSpeed Insights 

If you more help on this or a tailored digital solution for your business. Get in touch today.